A new book by Cougar football head coach Mike Leach is described as a readable history of Geronimo that also offers practical life and business advice gleaned from the Apache warrior’s leadership approach.
“Geronimo: Leadership Strategies of an American Warrior” (Gallery Books; hardcover $26) will go on sale May 6. Leach wrote it with Buddy Levy, clinical associate professor of English at WSU.
The book examines the strategies, decisions and personal qualities that made Geronimo a success. “Much of his genius can be ascribed to old-fashioned values such as relentless training and preparation, leveraging resources, finding ways to turn defeats into victories and being faster and more nimble than his enemy,” according to a news release from the publisher.