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Washington State University
College of Arts and Sciences Archives

Cannabis use and entrepreneurial creativity

Cannabis.New venture ideation is critical to the entrepreneurial process. To generate creative ideas, some entrepreneurs turn to cannabis, proposing its benefits.

A new study by WSU psychology and business professors found cognitive, motivational, and experiential factors jointly shape creativity in new venture ideation. And while cannabis-using entrepreneurs in the study generated new business ideas that were more original—such as a weightless, gravity-free virtual » More …