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Political timesaver

Michael Rabby, an instructor in digital technology and culture at WSU Vancouver and a specialist in social media, says social media is a timesaver for politicians. “At the local level, it’s an easier means of communicating than going door to door… And it’s certainly less invasive.”

But the rise in politicized social media also creates what’s known as a silo effect. People take partisan sides from which they don’t deviate and follow only politicians with whom they agree, Rabby says.

Social media pitfalls