Was the Sanders campaign wise to invest so much in advertising? Travis Ridout, a professor of government and public policy at WSU who studies political media, said that Sanders “is a candidate for whom advertising might have actually been effective, first for introducing himself to a lot of people, and also for political donors to see all those ads on the air. That lent him quite a bit of viability.”
What did $220 million buy? Ads, consultants, and a dispiritingly conventional campaign.