Wesleyan Media Project Review Found Clinton Stopped Running TV Ads In Wisconsin Last Month.

A new survey of campaign advertising shows Donald Trump continued to run TV ads in Wisconsin over the past month while Hillary Clinton did not.

Travis Ridout
Ridout

The Wesleyan Media Project, co-directed by WSU political science professor Travis Ridout, reviews broadcast television and national cable ad buys mentioning candidates. In most states, it found pro-Clinton ads significantly outnumbered pro-Trump ads between Sept. 16 and Oct. 13.

But the reverse was true in Wisconsin where either Trump or the conservative super PAC Reform America Fund aired a total of about 2,400 ads while Clinton and her allies aired none.

“I think she’s decided that she’s pretty much got Wisconsin locked up and there’s no need to invest any more resources in the state,” Ridout said. The Trump campaign’s path to victory on a national scale is much narrower than Clinton’s, which could explain why it is still advertising in Wisconsin, he said.

“Maybe they’re seeing something in their polling. Maybe they’re looking at the demographics of the state — a fairly white state — and thinking maybe they can gain some traction there if they invest in some additional advertising.”

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Wisconsin Public Radio