When entrepreneurs dream up ideas for new businesses, cannabis use might help, and hinder, their creativity, according to a new study in the Journal of Business Venturing by Washington State University researchers.
The study found that cannabis-using entrepreneurs generated new business ideas such as a weightless, gravity-free virtual reality workout, that were more original, but less feasible, compared to those who do not use cannabis.
The study was conducted by a team of WSU researchers, including Carrie Cuttler, assistant professor of psychology, and Emily LaFrance, recent WSU psychology Ph.D. graduate.
As legalization of cannabis continues across the country and the stigma of the drug fades, the researchers hope their work will help paint a clearer picture of the implications of cannabis use among entrepreneurs.
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