To climb to the top of the charts, artists aren’t turning to the radio anymore. They’re using social media platforms to get noticed.
The song Drivers License, which is number one in the world at the moment, became hugely popular on TikTok before it went to the top of the charts.
“I think if you have a high aesthetic response to a piece of music, it helps it stick,” said Dean Luethi, Director of WSU’s School of Music.
Luethi says producers try to write hooks every seven seconds, because that’s how quickly listeners tune out.
“The thing that makes it stick is the simplicity of it and perhaps something that reminds you of something,” Luethi said.
It’s easy to think videos you see on social media are just for fun, but it could be the next hit you hear on the radio.