Florida Governor Ron DeSantis, a rising Republican star, has been careful not to nurture growing speculation that he will make a presidential bid in 2024. But there are signs that DeSantis could be preparing for a White House run even as he campaigns for another term as governor in November’s midterm elections.

A Reuters analysis of DeSantis’ social media ads shows he has dramatically expanded his out-of-state ads in recent months, an indicator, say some political analysts, that he may be laying the groundwork for a national campaign.

Travis Ridout.

DeSantis may, however, simply be using his national profile to seek a broader donor base for his re-election campaign, said Travis Ridout, an expert on campaign ads at Washington State University, although the Republican is a fund-raising giant who has already built a $100 million plus warchest.

Two sources close to DeSantis confirmed to Reuters he is building a national database of voter contact information.

Should DeSantis launch a White House bid, he would be retracing the steps of past presidential candidates including U.S. Senator Corey Booker, a Democrat who boosted out-of-state social media ads ahead of the 2018 midterm elections before running for president in 2020, Ridout said.

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