The group’s first attack on Hillary Clinton seems inexplicable. But if you squint hard enough, maybe there’s a strategy here.

A strange new commercial hammers Hillary Clinton despite the fact that Republican Congressman Trey Gowdy recently found no evidence that Clinton was culpable.

“People ignore information,” says Travis Ridout, WSU professor of political science who studies campaign ads. “They ignore facts that are inconsistent with their beliefs. You could hit them over the head with all the evidence that Hillary Clinton was not involved, and it wouldn’t make a difference.”

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The New Republic