Young adults are more likely to appreciate the dangers of smoking when warnings are presented in images as well as text, according to a new study by a Washington State University Vancouver psychologist.
A growing body of evidence supports the effectiveness of graphic warnings in motivating smokers to quit. Such labels can show people dying in hospital beds, facial scars, rotting teeth and diseased body parts. But less research has been done to show how much individuals actually learn from these labels.
Renee Magnan, an assistant professor of psychology, sought to remedy this discrepancy in her study, currently online in the Annals of Behavioral Medicine.
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