Artificial intelligence was once common only on television and in movies. But with the evolution of software programs like ChatGPT, DALL-E and Microsoft’s Bing bot, AI-generated materials aren’t just novel, they’re everywhere.

Some fear it, but many have embraced it. From doctors offices, to classrooms to small businesses, ChatGPT and similar programs are making a splash.


In February, Vancouver-based ZoomInfo announced that the company plans to integrate GPT technology into its go-to-market platform.

William Luers is a professor of creative media and digital culture at Washington State University Vancouver. He uses ChatGPT and some of the artificial-intelligence-generated image programs in his classes.

“I make it clear that this is not replacing creativity,” said Luers. “It’s an assistant for creative work.”

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