The following planning questions, timeline, and checklist include a wide variety of promotional tools. Your needs will vary depending on the scope of your event.
Who is your primary target audience?
Who do you want to attend and why?
How big is your budget?
Estimate promotion costs and tailor your plan accordingly.
How big is the venue?
Match your promotion efforts to your venue’s capacity. For example, if you are planning a presentation for a small audience, you will probably only use some of the items from the checklist below.
How big is the target audience? Does it match the venue capacity?
If seating will be limited, say so or consider arranging for a larger space.
Note: If you’re planning a large, general-audience event, CAS Communications may be able to assist. Currently support is offered for one major event per year per unit.
6–8 weeks in advance
- Identify promotional materials to be used
(posters, email, digital signs, print ads, web, etc.)
- Begin design and production of promotional materials
- Decide if a WSU photographer is needed to provide high quality still photos.
Contact Photo Services to schedule (cost-based).
- Decide if live streaming is appropriate.
Options include partnering with Global Campus, making arrangements with AMS (cost-based), or self-producing with YouTube or Facebook live streaming.
4–6 weeks in advance
- Post event details on the WSU and CAS calendars.
- Post event details on your department or school’s website.
- Post the details on community calendars.
- Send a “Save the Date” email to important guests.
- Compile additional email address lists for external/affiliated groups and internal audiences as needed. Remember to make use of
- Your department/school’s internal lists & associated listservs
- Affiliated groups’ lists & listservs
If you plan to send a University-wide email or a college-wide email, address lists will be provided by University Communications or the College of Arts and Sciences, respectively.
3–4 weeks in advance
- Complete design of printed promotional materials and arrange for printing.
If you are considering posting in the residence halls, posters must be approved by Residence Life before printing and must be delivered to the Residence Life office at least one week before you can expect them to be posted.
- Place printed posters in high-traffic areas of your department/school and at the CUB (see CUB marketing information about posters for details)
- Complete digital sign for the CUB as appropriate
There is a cost for WSU departments with limited placement. Student groups may submit signs without cost and signs are more widely displayed.
(See CUB Marketing digital sign information for details.)
- Begin announcing event through social media
- Your department or school
- Affiliates and student groups
- Individual faculty, staff, students
- Provide information or webpages for WSU and CAS to share
- Submit event details to WSU Announcements and select three dates leading up to the event
- Send information and/or poster to WSU News for the event listings
- Send a press release to WSU News for distribution to area media if appropriate (reserved for large-scale events)
2-3 weeks in advance
- Complete HTML email and send to appropriate distribution lists.
- Email information and/or posters to colleagues at WSU and elsewhere as appropriate, e.g.,
- University of Idaho
- Eastern Washington University
- Gonzaga University
- Lewis & Clark Community College
- Spokane Community Colleges
1–2 weeks in advance
- Run ad in The Daily Evergreen (*cost-based; see http://www.dailyevergreen.com/advertising/ or email email@example.com)
- Check with affiliates to ensure they have everything needed to reach their supporters
- Post about event on social media occasionally
- Send a final reminder email to target audience if needed
Day of event
- Post reminders on social media
- Consider live Twitter posts from the event if appropriate
- Greet any reporters who attend and answer their questions
After your event
- Thank attendees and post a recap with photos/videos from your event on social media
- Thank any reporters who covered your event
- Thank affiliates who helped with your event via email and by tagging them in social media posts
- Email a short narrative about your event and any photos or videos to CAS Communications firstname.lastname@example.org for possible inclusion in the college’s Photo Galleries.